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  • March 1, 2009

Week-End Trends: Seasonal lull continues to bring volume down

Email activity and promotional trends during the past week:

The Retail Email Index declined 4% to 214 during the week ending Feb. 27, 2009, and is down 5% from where it was four weeks ago. The Index score indicates that the top 100 online retailers sent a little more than 2.1 promotional emails each on average last week.

Click to view the Feb. 27, 2009 Retail Email Index larger

The Retail Email Participation Rate: Tuesday was the most popular day to send retail emails last week.

Click to view the Feb. 27, 2009 Retail Email Participation Rate larger

The Retail Email Seasonality Meter: With the next big selling occasion, Easter, still a ways off, volume will continue to be a lull, with only a small pop around St. Patrick’s Day.

Click to view the Feb. 27, 2009 Retail Email Seasonality Meter larger

Selling Seasons on the Horizon:
St. Patrick’s Day (3/17): St. Patrick’s Day 2008 Season Finale
Easter (4/12): Easter 2008 Season Finale
Earth Day (4/22): Earth Day 2008 Season Finale
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