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  • November 14, 2009

Week-End Trends: Retail email volume rises 11% as holiday messaging dominates

Email activity and promotional trends during the past week:

The Retail Email Index: The average weekly promotional email volume sent by top online retailers to each of their subscribers rose 11% to 2.8 emails during the week ending Nov. 13, 2009. It’s up 7% from where it was four weeks ago and it’s up 8% year-over-year (moving 4-week average versus comparable 4-week moving average last year).

It appears that most of the deliverability issues suffered by retailers last week have been resolved. But with email volumes just now starting their massive holiday ramp-up, it seems likely that retailers have not experienced the last of their deliverability issues this holiday season.

Click to view the Nov. 13, 2009 Retail Email Index larger

The Retail Email Participation Rate: Monday and Friday were the most popular days to send retail emails last week.

Click to view the Nov. 13, 2009 Retail Email Participation Rate larger

The Retail Email Seasonality Meter: If there was any doubt that the holiday email season was in full swing, at least half of all retail emails every day since last Sunday has referenced the holidays or Christmas.

Click to view the Nov. 13, 2009 Retail Email Seasonality Meter larger

Selling Seasons on the Horizon:
Thanksgiving (11/26): Thanksgiving 2008 Season Finale
Cyber Monday (11/30): Cyber Monday Sees Record Retail Email Volume
Christmas (12/25): Retail Email Guide to the Holiday Season, Christmas 2008 Season Finale
New Year’s (1/1): New Year’s 2009 Season Finale
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