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  • December 6, 2008

Week-End Trends: Retail Email Index cools, up only 1%

Email activity and promotional trends during the past week:

The Retail Email Index rose just 1% to a new year-to-date high of 318 during the week ending Dec. 5, 2008, and is up 34% from where it was four weeks ago. The Index score indicates that the top 100 online retailers sent nearly 3.2 promotional emails each on average last week.

It’s unlikely that we’ve seen the peak in retail email volume for this holiday season. Whether retailers are cooling off after a busy Black Friday-to-Cyber Monday period or are suffering some deliverability issues is unclear. Regardless of the reason, retail email marketers are still ahead of pace compared to last year.

Click to view the Dec. 5, 2008 Retail Email Index larger

The Retail Email Participation Rate: Monday, which was Cyber Monday, was the most popular day to send retail emails last week.

Click to view the Dec. 5, 2008 Retail Email Participation Rate larger

The Retail Email Seasonality Meter: Cyber Monday was record-breaking this year. Check out Cyber Monday Sees Record Retail Email Volume for all the details. We’ll likely continue to see references to both Cyber Monday and Black Friday as retailers dub subsequent Fridays “Black Friday II,” etc.

Click to view the Dec. 5, 2008 Retail Email Seasonality Meter larger

Other things referenced by retailers: “buy now, pay later,” web busters, toys, coats, boots, holiday parties
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