Email activity and promotional trends during the past week:
The Retail Email Index fell 8% to 216 during the week ending May 15, 2009, and is down 6% from where it was four weeks ago. The Index score indicates that the top 100 online retailers sent about 2.2 promotional emails each on average last week.
Year-over-year, the Retail Email Index is up 10% (moving 4-week average compared to comparable 4-week moving average last year).
The Retail Email Participation Rate: As usual, Tuesday was the most popular day to send retail emails last week.
The Retail Email Seasonality Meter: Last we saw our first reference to Father’s Day, which is June 12 this year. References to Memorial Day and Father’s Day will build this week, while references to graduation continue as a minor trend.
Selling Seasons on the Horizon:
Graduation (May-Jun): Graduation 2008 Season Finale
Memorial Day (5/25): Memorial Day 2008 Season Finale
Father’s Day (6/21): Father’s Day 2008 Season Finale
Independence Day (7/4): 4th of July 2008 Season Finale
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