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  • February 20, 2012

Week-End Trends: Presidents' Day messaging much weaker this year

Email activity and seasonal trends during the past week:

The Retail Email Index: The top online retailers sent each of their subscribers 3.6 promotional emails on average during the week ending Feb. 17, 2012. That’s down 5% week-over-week, up 1% from where it was four weeks ago, and up 21% year-over-year.

Click to view the Feb. 17, 2012 Retail Email Index larger

The Retail Email Participation Rate: Friday was the most popular day to send retail emails last week.

Click to view the Feb. 17, 2012 Retail Email Participation Rate larger

The Retail Email Seasonality Meter: There seems to be a bit of a domino effect in the seasonal messaging this year. Stronger and later “Big Game” messaging appeared to have pushed Valentine’s Day messaging back a little, which in turn seems to have pushed Presidents’ Day messaging back a bit. It looks like Presidents’ Day messaging will be significantly weaker this year as a consequence. Also, last week we got our first reference to St. Patrick’s Day, which is on Mar. 17, around which most of the messaging is centered.

Click to view the Feb. 17, 2012 Retail Email Seasonality Meter larger

Selling Seasons on the Horizon:
Presidents’ Day (Feb. 20): 2011 Season Finale
Leap Day (Feb. 29): Leap Day campaigns from 2008
St. Patrick’s Day (Mar. 17): 2011 Season Finale
Easter (Apr. 8): 2011 Season Finale
Earth Day (Apr. 22): 2011 Season Finale
BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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