Email activity and seasonal trends during the past week:
The Retail Email Index: The top online retailers sent each of their subscribers 3.6 promotional emails on average during the week ending Feb. 17, 2012. That’s down 5% week-over-week, up 1% from where it was four weeks ago, and up 21% year-over-year.
The Retail Email Participation Rate: Friday was the most popular day to send retail emails last week.
The Retail Email Seasonality Meter: There seems to be a bit of a domino effect in the seasonal messaging this year. Stronger and later “Big Game” messaging appeared to have pushed Valentine’s Day messaging back a little, which in turn seems to have pushed Presidents’ Day messaging back a bit. It looks like Presidents’ Day messaging will be significantly weaker this year as a consequence. Also, last week we got our first reference to St. Patrick’s Day, which is on Mar. 17, around which most of the messaging is centered.
Selling Seasons on the Horizon:
Presidents’ Day (Feb. 20): 2011 Season Finale
Leap Day (Feb. 29): Leap Day campaigns from 2008
St. Patrick’s Day (Mar. 17): 2011 Season Finale
Easter (Apr. 8): 2011 Season Finale
Earth Day (Apr. 22): 2011 Season Finale
BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked