Email activity and seasonal trends during the past week:
The Retail Email Index: The top online retailers sent each of their subscribers 3.2 promotional emails on average during the week ending Sept. 9, 2011. That’s flat week-over-week, up 4% from where it was four weeks ago, and up 9% year-over-year.
The Retail Email Participation Rate: Tuesday, the day after Labor Day, was the most popular day to send retail emails last week. The spike in volume tied it for the busiest retail email day of the year thus far. There was not an equivalent spike the day after Labor Day last year. I can’t quantify it, but there did appear to be more extensions of Labor Day sales this year, which perhaps was the reason behind the bump in volume.
The Retail Email Seasonality Meter: While Labor Day now out of the way, Halloween and Christmas messaging will start to slowly gain some momentum. Back-to-school messaging will slowly dwindle away over the next month or so.
Selling Seasons on the Horizon:
Columbus Day (Oct. 10): 2010 Season Finale
Halloween (Oct. 31): 2010 Season Finale
Thanksgiving (Nov. 24): 2010 Season Finale
Black Friday (Nov. 25) and Cyber Monday (Nov. 28): Black Friday & Cyber Monday 2010
Christmas (Dec. 25): 2010 Season Finale and Retail Email Guide to the Holiday Season 2011
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