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  • July 6, 2008

Week-End Trends: Out with a bang

Email activity and promotional trends during the past week:

The Retail Email Index fell 4% to 190 during the week ending July 4, and is down 11% from where it was four weeks ago. The Index score indicates that the top 100 online retailers sent 1.9 promotional emails each on average last week.

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The Retail Email Participation Rate: Thursday, the day before the 4th of July, was the most popular day to send retail emails last week.

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The Retail Email Seasonality Meter: The 4th of July dominated last week’s email marketing, which saw less volume because of the Friday holiday. In the weeks ahead, there will be a small but ever growing number of back to school emails, plus a small number of “Christmas in July” emails.

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Other things referenced by retailers: summer, fall, swimwear, outdoors, the beach, travel, gas prices
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