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  • December 3, 2012

Week-End Trends: New all-time high retail email volume

Email activity and seasonal trends during the past week:

The Retail Email Index: The top online retailers sent each of their subscribers an all-time high of 6.4 promotional emails on average during the week ending Nov. 30, 2012. That’s up 9% week-over-week, up 50% from where it was four weeks ago, and up 15% year-over-year.

Click to view the Nov. 30, 2012 Retail Email Index larger

The Retail Email Participation Rate: Monday, which was Cyber Monday, was the most popular day to send retail emails last week.

Click to view the Nov. 30, 2012 Retail Email Participation Rate larger

The Retail Email Seasonality Meter:The holiday season is already dominating email messaging but it should strengthen further over the next few weeks.

Click to view the Nov. 30, 2012 Retail Email Seasonality Meter larger

Selling Seasons on the Horizon:
New Year’s Day (Jan. 1): 2012 Season Finale

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