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  • April 26, 2009

Week-End Trends: Mother's Day retail email surge expected

Email activity and promotional trends during the past week:

The Retail Email Index rose 4% to 235 during the week ending Apr. 24, 2009, and is up 1% from where it was four weeks ago. The Index score indicates that the top 100 online retailers sent just over 2.3 promotional emails each on average last week.

Year-over-year, the Retail Email Index is up 5% (moving 4-week average compared to comparable 4-week moving average last year).

Click to view the Apr. 24, 2009 Retail Email Index larger

The Retail Email Participation Rate: Tuesday was the most popular day to send retail emails last week.

Click to view the Apr. 24, 2009 Retail Email Participation Rate larger

The Retail Email Seasonality Meter: Mother’s Day references are running considerably behind trend so far this year, so I expect retailers to make a hard push this week. I wouldn’t be surprised if the percentage of Mother’s Day references doubled.

Click to view the Apr. 24, 2009 Retail Email Seasonality Meter larger

Selling Seasons on the Horizon:
Mother’s Day (5/10): Mother’s Day 2008 Season Finale
Memorial Day (5/25): Memorial Day 2008 Season Finale
Father’s Day (6/21): Father’s Day 2008 Season Finale
Graduation (May-Jun): Graduation 2008 Season Finale
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