Welcome to the Oracle Modern Marketing Blog:
The latest in marketing strategy, technology, and innovation.

  • May 1, 2011

Week-End Trends: Mother's Day messaging surges, but still depressed

Email activity and seasonal trends during the past week:

The Retail Email Index: The top online retailers sent each of their subscribers 3.3 promotional emails on average during the week ending Apr. 29, 2011. That’s flat week-over-week, up 1% from where it was four weeks ago, and up 15% year-over-year.

Click to view the Apr. 29, 2011 Retail Email Index larger

The Retail Email Participation Rate: Monday was the most popular day to send retail emails last week.

Click to view the Apr. 29, 2011 Retail Email Participation Rate larger

The Retail Email Seasonality Meter: With Easter out of the way, Mother’s Day messaging surged last week, although it’s still trailing last year’s levels by a significant margin. We also got our first reference to Memorial Day, which is on May 30 this year.

Click to view the Apr. 29, 2011 Retail Email Seasonality Meter larger

Selling Seasons on the Horizon:
Mother’s Day (5/8): 2010 Season Finale
Father’s Day (6/19): 2010 Season Finale
Graduation (May-June): 2010 Season Finale
BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

Be the first to comment

Comments ( 0 )
Please enter your name.Please provide a valid email address.Please enter a comment.CAPTCHA challenge response provided was incorrect. Please try again.