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  • May 6, 2007

Week-End Trends: Mother’s Day blossoms

Email activity and promotional trends during the past week:

The RetailEmail Index rose 6% to 173 during the week ending May 4, and is up 8% from where it was four weeks ago.

*The RetailEmail Index is a general measure of the email volume generated by 100 of the top online retailers.

Last week, 83% of the retailers in the RetailEmail Index send out at least one email, down from 89% the week prior, and down from 89% during the 4-weeks-ago period.

Mother’s Day (May 13): The retailers in the RetailEmail Index sent 68 emails referencing Mother’s Day last week, up from 26 the previous week.

Earth Day (April 22): There were no references to Earth Day last week, down from 2 the week before.

Other things referenced by retailers: travel, Cinco do Mayo, NFL draft, Spider-Man 3, summer, spring

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