Email activity and promotional trends during the past week:
The RetailEmail Index rose 6% to 173 during the week ending May 4, and is up 8% from where it was four weeks ago.
*The RetailEmail Index is a general measure of the email volume generated by 100 of the top online retailers.
Last week, 83% of the retailers in the RetailEmail Index send out at least one email, down from 89% the week prior, and down from 89% during the 4-weeks-ago period.
Mother’s Day (May 13): The retailers in the RetailEmail Index sent 68 emails referencing Mother’s Day last week, up from 26 the previous week.
Earth Day (April 22): There were no references to Earth Day last week, down from 2 the week before.
Other things referenced by retailers: travel, Cinco do Mayo, NFL draft, Spider-Man 3, summer, spring