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  • June 16, 2012

Week-End Trends: More last-minute Father’s Day messaging

Email activity and seasonal trends during the past week:

The Retail Email Index: The top online retailers sent each of their subscribers 3.9 promotional emails on average during the week ending June 15, 2012. That’s up 4% week-over-week, up 5% from where it was four weeks ago, and up 24% year-over-year.

Click to view the June 15, 2012Retail Email Index larger

The Retail Email Participation Rate: Thursday was the most popular day to send retail emails last week.

Click to view the June 15, 2012Retail Email Participation Rate larger

The Retail Email Seasonality Meter:For the first time this Father’s Day season, messaging for the holiday was above last year’s levels—although only slightly. There was a bit more focus on e-gift cards and last-minute gifts available in stores than last year.

Click to view the June 15, 2012Retail Email Seasonality Meter larger

Selling Seasons on the Horizon:
Graduation (May/June): 2011 Season Finale
Independence Day (July 4): 2011 Season Finale
Back-to-school (June-September): 2011 Season Finale
Labor Day (Sept. 3): 2011 Season Finale

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