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  • May 27, 2007

Week-End Trends: Memorial Day surge

Email activity and promotional trends during the past week:

The RetailEmail Index rose 10% to 171 during the week ending May 25, and is up 3% from where it was four weeks ago.


*The RetailEmail Index is a general measure of the email volume generated by 100 of the top online retailers.

Last week, 88% of the retailers in the RetailEmail Index send out at least one email, up from 84% the week prior, but down from 91% during the 4-weeks-ago period.



Memorial Day: The retailers in the RetailEmail Index sent 33 emails referencing Memorial Day last week, up from 8 the week before.

Father’s Day: There were 11 emails referencing Father’s Day last week, up from 7 the week prior.

Mother’s Day: There were no emails referencing Mother’s Day last week, down from 4 the week prior.

Other things referenced by retailers: graduation, Pirates of the Caribbean, outdoors, swimwear, summer

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