Email activity and promotional trends during the past week:
The RetailEmail Index rose 10% to 171 during the week ending May 25, and is up 3% from where it was four weeks ago.
*The RetailEmail Index is a general measure of the email volume generated by 100 of the top online retailers.
Last week, 88% of the retailers in the RetailEmail Index send out at least one email, up from 84% the week prior, but down from 91% during the 4-weeks-ago period.
Memorial Day: The retailers in the RetailEmail Index sent 33 emails referencing Memorial Day last week, up from 8 the week before.
Father’s Day: There were 11 emails referencing Father’s Day last week, up from 7 the week prior.
Mother’s Day: There were no emails referencing Mother’s Day last week, down from 4 the week prior.
Other things referenced by retailers: graduation, Pirates of the Caribbean, outdoors, swimwear, summer