Email activity and promotional trends during the past week:
The Retail Email Index rose 6% to 236 during the week ending Feb. 6, 2009, and is up 11% from where it was four weeks ago. The Index score indicates that the top 100 online retailers sent nearly 2.4 promotional emails each on average last week.
The Retail Email Participation Rate: Tuesday was the most popular day to send retail emails last week.
The Retail Email Seasonality Meter: Valentine’s Day will continue to dominate for another week, then Easter, St. Patrick’s Day and Mother’s Day references will start to climb.
Other things referenced by retailers: spring, tax season, winter
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