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  • February 8, 2009

Week-End Trends: Love swells Retail Email Index

Email activity and promotional trends during the past week:

The Retail Email Index rose 6% to 236 during the week ending Feb. 6, 2009, and is up 11% from where it was four weeks ago. The Index score indicates that the top 100 online retailers sent nearly 2.4 promotional emails each on average last week.

Click to view the Feb. 6, 2009 Retail Email Index larger

The Retail Email Participation Rate: Tuesday was the most popular day to send retail emails last week.

Click to view the Feb. 6, 2009 Retail Email Participation Rate larger

The Retail Email Seasonality Meter: Valentine’s Day will continue to dominate for another week, then Easter, St. Patrick’s Day and Mother’s Day references will start to climb.

Click to view the Feb. 6, 2009 Retail Email Seasonality Meter larger

Other things referenced by retailers: spring, tax season, winter
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