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  • February 26, 2012

Week-End Trends: Leap Day to spice up quiet week

Email activity and seasonal trends during the past week:

The Retail Email Index: The top online retailers sent each of their subscribers 3.6 promotional emails on average during the week ending Feb. 24, 2012. That’s up 1% week-over-week, flat with where it was four weeks ago, and up 24% year-over-year.

Click to view the Feb. 24, 2012 Retail Email Index larger

The Retail Email Participation Rate: Friday was the most popular day to send retail emails last week, followed very closely by Monday.

Click to view the Feb. 24, 2012 Retail Email Participation Rate larger

The Retail Email Seasonality Meter: Last week, we had our first reference to Leap Day, which is this coming Wednesday, in the middle of a week that would usually not have any strong seasonal themes besides spring apparel and tax season. The earlier Easter this year should mean that Easter references should start to slowly ramp up over the next couple of weeks. That, combined with St. Patrick’s Day, will likely lead to above-trend growth in email volume in March.

Click to view the Feb. 24, 2012 Retail Email Seasonality Meter larger

Selling Seasons on the Horizon:
Leap Day (Feb. 29): Leap Day campaigns from 2008
St. Patrick’s Day (Mar. 17): 2011 Season Finale
Easter (Apr. 8): 2011 Season Finale
Earth Day (Apr. 22): 2011 Season Finale
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BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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