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  • May 23, 2010

Week-End Trends: Late Memorial Day lowers email volume

Email activity and seasonal trends during the past week:

The Retail Email Index: Top online retailers sent each of their subscribers 2.6 promotional emails on average during the week ending May 21, 2010. That’s down 3% week-over-week, down 6% from where it was four weeks ago, and up 3% year-over-year—the second lowest year-over-year change recorded in the past 4 years.

Click to view the May 21, 2010 Retail Email Index larger

The Retail Email Participation Rate: Monday was the most popular day to send retail emails last week.

Click to view the May 21, 2010 Retail Email Participation Rate larger

The Retail Email Seasonality Meter: Memorial Day messaging will dominate this week. With the holiday falling on the last day of the month this year, it lead to lower email volume last week.

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Selling Seasons on the Horizon:
Graduation (May-June): Graduation 2009 Season Finale
Memorial Day (5/31): Memorial Day 2009 Season Finale
Father’s Day (6/20): Father’s Day 2009 Season Finale
Independence Day (7/4): 4th of July 2009 Season Finale
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