Email activity and seasonal trends during the past week:
The Retail Email Index: Top online retailers sent each of their subscribers 2.6 promotional emails on average during the week ending May 21, 2010. That’s down 3% week-over-week, down 6% from where it was four weeks ago, and up 3% year-over-year—the second lowest year-over-year change recorded in the past 4 years.
The Retail Email Participation Rate: Monday was the most popular day to send retail emails last week.
The Retail Email Seasonality Meter: Memorial Day messaging will dominate this week. With the holiday falling on the last day of the month this year, it lead to lower email volume last week.
Selling Seasons on the Horizon:
Graduation (May-June): Graduation 2009 Season Finale
Memorial Day (5/31): Memorial Day 2009 Season Finale
Father’s Day (6/20): Father’s Day 2009 Season Finale
Independence Day (7/4): 4th of July 2009 Season Finale
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