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  • February 28, 2011

Week-End Trends: Late Easter creating email lull

Email activity and seasonal trends during the past week:

The Retail Email Index: The top online retailers sent each of their subscribers 2.9 promotional emails on average during the week ending Feb. 25, 2011. That’s down 1% week-over-week, down 1% from where it was four weeks ago, and up 16% year-over-year.

Click to view the Feb. 25, 2011 Retail Email Index larger

The Retail Email Participation Rate: Thursday was the most popular day to send retail emails last week.

Click to view the Feb. 25, 2011 Retail Email Participation Rate larger

The Retail Email Seasonality Meter: Last week we got our first reference to Easter. Easter is not a huge retail selling occasion and messaging doesn’t become really significant until the three weeks prior. With Easter falling on Apr. 24 this year, we shouldn’t see Easter messaging break the 5% mark for the week until early April. Seasonal messaging will be quiet this week, with St. Patrick’s Day messaging picking up next week.

Click to view the Feb. 25, 2011 Retail Email Seasonality Meter larger

Selling Seasons on the Horizon:
St. Patrick’s Day (3/17): 2010 Season Finale
Easter (4/24): 2010 Season Finale
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BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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