Email activity and seasonal trends during the past week:
The Retail Email Index: The top online retailers sent each of their subscribers 2.9 promotional emails on average during the week ending Feb. 25, 2011. That’s down 1% week-over-week, down 1% from where it was four weeks ago, and up 16% year-over-year.
The Retail Email Participation Rate: Thursday was the most popular day to send retail emails last week.
The Retail Email Seasonality Meter: Last week we got our first reference to Easter. Easter is not a huge retail selling occasion and messaging doesn’t become really significant until the three weeks prior. With Easter falling on Apr. 24 this year, we shouldn’t see Easter messaging break the 5% mark for the week until early April. Seasonal messaging will be quiet this week, with St. Patrick’s Day messaging picking up next week.
Selling Seasons on the Horizon:
St. Patrick’s Day (3/17): 2010 Season Finale
Easter (4/24): 2010 Season Finale
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