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  • September 5, 2009

Week-End Trends: Labor Day surge propels Retail Email Index higher

Email activity and promotional trends during the past week:

The Retail Email Index rose 3% to 248 during the week ending Sept. 4, 2009, and is up 3% from where it was four weeks ago. The Index score indicates that the top 100 online retailers sent about 2.5 promotional emails each on average last week.

Year-over-year, the Retail Email Index is up 14% (moving 4-week average versus comparable 4-week moving average last year).

Click to view the Sept. 4, 2009 Retail Email Index larger

The Retail Email Participation Rate: Friday was the most popular day to send retail emails last week.

Click to view the Sept. 4, 2009 Retail Email Participation Rate larger

The Retail Email Seasonality Meter: Once Labor Day references peak early this week, Halloween messaging will pick up a bit, but won’t break out until the last week of September. Back-to-school references will dwindle to practically nothing over the next couple of weeks.

Click to view the Sept. 4, 2009 Retail Email Seasonality Meter larger

Selling Seasons on the Horizon:
Breast Cancer Awareness Month (Oct.): Breast Cancer Awareness Month 2008 Season Finale
Columbus Day (10/12): Columbus Day 2008 Season Finale
Halloween (10/31): Halloween 2008 Season Finale
Thanksgiving (11/26): Thanksgiving 2008 Season Finale
Christmas (12/25): Retail Email Guide to the Holiday Season, Christmas 2008 Season Finale
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