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  • February 10, 2008

Week-End Trends: Introducing the RetailEmail Seasonality Meter

Email activity and promotional trends during the past week:

The RetailEmail Index rose 3% to 205 during the week ending Feb. 8, and is up 7% from where it was four weeks ago. The Index score indicates that on average the top 100 online retailers each sent just over 2 promotional emails last week.

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RetailEmail Participation Rates: Last week, 87% of the retailers in the RetailEmail Index send out at least one promotional email, on par with the week prior, and on par with the 4-weeks-ago period.

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RetailEmail Seasonality Meter: To make it easier to see which selling seasons are in force in any particular week and whether that selling season is strengthening or weakening, I’ve changed the way I present my season tracking data. Say hello to the RetailEmail Seasonality Meter. With a quick glance you can now see how the selling seasons are a jockeying within the retail email world. I hope you find this new way of looking at the data helpful.

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Other things referenced by retailers: spring, swimwear, tax season
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