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  • January 17, 2009

Week-End Trends: Index firmly reestablishes post-holidays baseline

Email activity and promotional trends during the past week:

The Retail Email Index was unchanged at 211 during the week ending Jan. 16, 2009, and is down 46% from where it was four weeks ago. The Index score indicates that the top 100 online retailers sent about 2.1 promotional emails each on average last week.

Click to view the Jan. 16, 2009 Retail Email Index larger

The Retail Email Participation Rate: Monday, Tuesday and Friday were all tied for the most popular day to send retail emails last week.

Click to view the Jan. 16, 2009 Retail Email Participation Rate larger

The Retail Email Seasonality Meter: Valentine’s Day is about to seriously heat up, while references to Christmas and New Year’s are teetering out.

Click to view the Jan. 16, 2009 Retail Email Seasonality Meter larger

Other things referenced by retailers: clearance, “the big game,” winter, spring, resortwear, tax season
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