Email activity and promotional trends during the past week:
The Retail Email Index fell 23% to 301 during the week ending Dec. 26, 2008, and is down 5% from where it was four weeks ago. The Index score indicates that the top 100 online retailers sent roughly 3 promotional emails each on average last week.
The Retail Email Participation Rate: Friday, the day after Christmas, was the most popular day to send retail emails last week. Dec. 26 was the third most popular day of the year to send retail emails in 2007, with 58% of retailers sending at least one promotional email on that day.
The Retail Email Seasonality Meter: Christmas references will quickly dwindle over the next week, while New Year’s references spike.
Other things referenced by retailers: After-Christmas sales, clearance, e-gift cards, winter apparel and sports
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