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  • December 28, 2008

Week-End Trends: Index falls 23% as Christmas comes and goes

Email activity and promotional trends during the past week:

The Retail Email Index fell 23% to 301 during the week ending Dec. 26, 2008, and is down 5% from where it was four weeks ago. The Index score indicates that the top 100 online retailers sent roughly 3 promotional emails each on average last week.

Click to view the Dec. 26, 2008 Retail Email Index larger

The Retail Email Participation Rate: Friday, the day after Christmas, was the most popular day to send retail emails last week. Dec. 26 was the third most popular day of the year to send retail emails in 2007, with 58% of retailers sending at least one promotional email on that day.

Click to view the Dec. 26, 2008 Retail Email Participation Rate larger

The Retail Email Seasonality Meter: Christmas references will quickly dwindle over the next week, while New Year’s references spike.

Click to view the Dec. 26, 2008 Retail Email Seasonality Meter larger

Other things referenced by retailers: After-Christmas sales, clearance, e-gift cards, winter apparel and sports
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