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  • October 26, 2008

Week-End Trends: Holiday references surpass Halloween

Email activity and promotional trends during the past week:

The Retail Email Index rose 4% to a new year-to-date high of 227 during the week ending Oct. 24, and is up 1% from where it was four weeks ago. The Index score indicates that the top 100 online retailers sent nearly 2.3 promotional emails each on average last week.

Click to view the Oct. 24 Retail Email Index larger

The Retail Email Participation Rate: Friday was the most popular day to send retail emails last week. Usually Friday is the fourth most popular day of the week to send retail emails, but because Halloween is a week away, that boosted Friday’s numbers.

Click to view the Oct. 24 Retail Email Participation Rate larger

The Retail Email Seasonality Meter: With a week left before Halloween, holiday references are now leading all seasonal references—and will continue to do so until the calendar turns. Last week Office Depot gave us our first reference to New Year’s.

Click to view the Oct. 24 Retail Email Seasonality Meter larger

Other things referenced by retailers: coats, scarves, winter, parties, entertaining
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