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  • June 26, 2010

Week-End Trends: Fireworks to announce quiet summer period

Email activity and seasonal trends during the past week:

The Retail Email Index: Top online retailers sent each of their subscribers 2.6 promotional emails on average during the week ending June 25, 2010. That’s down 8% week-over-week, down 4% from where it was four weeks ago, and up 9% year-over-year. With the summer months now here, we should be entering a period of relatively flat retail email volume.

Click to view the June 25, 2010 Retail Email Index larger

The Retail Email Participation Rate: Friday was the most popular day to send retail emails last week.

Click to view the June 25, 2010 Retail Email Participation Rate larger

The Retail Email Seasonality Meter: 4th of July messaging will dominate seasonal themes this week and next, but then back-to-school messaging will take off, peaking in mid August.

Click to view the June 25, 2010 Retail Email Seasonality Meter larger

Selling Seasons on the Horizon:
Back to School (June-September): Back-to-School 2009 Season Finale
Independence Day (7/4): 4th of July 2009 Season Finale
Labor Day (9/6): Labor Day 2009 Season Finale
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