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  • June 6, 2009

Week-End Trends: Father's Day messaging to peak this week

Email activity and promotional trends during the past week:

The Retail Email Index fell 5% to 226 during the week ending June 5, 2009, and is down 4% from where it was four weeks ago. The Index score indicates that the top 100 online retailers sent about 2.3 promotional emails each on average last week.

Year-over-year, the Retail Email Index is up 9% (moving 4-week average versus comparable 4-week moving average last year).

Click to view the June 5, 2009 Retail Email Index larger

The Retail Email Participation Rate: Friday was the most popular day to send retail emails last week.

Click to view the June 5, 2009 Retail Email Participation Rate larger

The Retail Email Seasonality Meter: Father’s Day messaging should peak this week in the mid-30% range. And graduation messaging should be wrapping up over the next week or two. We had our first reference to the 4th of July last week.

Click to view the June 5, 2009 Retail Email Seasonality Meter larger

Selling Seasons on the Horizon:
Father’s Day (6/21): Father’s Day 2008 Season Finale
Independence Day (7/4): 4th of July 2008 Season Finale
Back to school (Jul-Sep): Back to School 2008 Season Finale
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