Email activity and promotional trends during the past week:
The Retail Email Index fell 5% to 226 during the week ending June 5, 2009, and is down 4% from where it was four weeks ago. The Index score indicates that the top 100 online retailers sent about 2.3 promotional emails each on average last week.
Year-over-year, the Retail Email Index is up 9% (moving 4-week average versus comparable 4-week moving average last year).
The Retail Email Participation Rate: Friday was the most popular day to send retail emails last week.
The Retail Email Seasonality Meter: Father’s Day messaging should peak this week in the mid-30% range. And graduation messaging should be wrapping up over the next week or two. We had our first reference to the 4th of July last week.
Selling Seasons on the Horizon:
Father’s Day (6/21): Father’s Day 2008 Season Finale
Independence Day (7/4): 4th of July 2008 Season Finale
Back to school (Jul-Sep): Back to School 2008 Season Finale
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