Email activity and seasonal trends during the past week:
The Retail Email Index: The top online retailers sent each of their subscribers 3.0 promotional emails on average during the week ending June 10, 2011. That’s down 4% week-over-week, on par with where it was four weeks ago, and up 9% year-over-year.
The Retail Email Participation Rate: Monday was the most popular day to send retail emails last week.
The Retail Email Seasonality Meter: While Father’s Day messaging dominated all other seasonal topics, it still lagged trends of recent years by several percentage points. And while graduation messaging was unusually strong last week, we should be getting our first reference to back to school this week or next.
Selling Seasons on the Horizon:
Father’s Day (6/19): 2010 Season Finale
Graduation (May-June): 2010 Season Finale
Back to School (June-Sept.): 2010 Season Finale
Independence Day (July 4): 2010 Season Finale
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