Welcome to the Oracle Modern Marketing Blog:
The latest in marketing strategy, technology, and innovation.

  • June 12, 2011

Week-End Trends: Father's Day messaging continues to lag

Email activity and seasonal trends during the past week:

The Retail Email Index: The top online retailers sent each of their subscribers 3.0 promotional emails on average during the week ending June 10, 2011. That’s down 4% week-over-week, on par with where it was four weeks ago, and up 9% year-over-year.

Click to view the June 10, 2011 Retail Email Index larger

The Retail Email Participation Rate: Monday was the most popular day to send retail emails last week.

Click to view the June 10, 2011 Retail Email Participation Rate larger

The Retail Email Seasonality Meter: While Father’s Day messaging dominated all other seasonal topics, it still lagged trends of recent years by several percentage points. And while graduation messaging was unusually strong last week, we should be getting our first reference to back to school this week or next.

Click to view the June 10, 2011 Retail Email Seasonality Meter larger

Selling Seasons on the Horizon:
Father’s Day (6/19): 2010 Season Finale
Graduation (May-June): 2010 Season Finale
Back to School (June-Sept.): 2010 Season Finale
Independence Day (July 4): 2010 Season Finale
BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

Be the first to comment

Comments ( 0 )
Please enter your name.Please provide a valid email address.Please enter a comment.CAPTCHA challenge response provided was incorrect. Please try again.