Email activity and seasonal trends during the past week:
The Retail Email Index: The top online retailers sent each of their subscribers 3.1 promotional emails on average during the week ending June 3, 2011. That’s down 1% week-over-week, down 7% from where it was four weeks ago, and up 13% year-over-year.
The Retail Email Participation Rate: Friday was the most popular day to send retail emails last week.
The Retail Email Seasonality Meter: Father’s Day messaging was weaker than in the past, thanks in part to stronger than usual Memorial Day messaging. Normally about 25% of retail emails last week would have included Father’s Day messaging. But this week Father’s Day messaging should accelerate significantly.
Selling Seasons on the Horizon:
Father’s Day (6/19): 2010 Season Finale
Graduation (May-June): 2010 Season Finale
Back to School (June-Sept.): 2010 Season Finale
Independence Day (July 4): 2010 Season Finale
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