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  • June 5, 2011

Week-End Trends: Father's Day messaging behind trend

Email activity and seasonal trends during the past week:

The Retail Email Index: The top online retailers sent each of their subscribers 3.1 promotional emails on average during the week ending June 3, 2011. That’s down 1% week-over-week, down 7% from where it was four weeks ago, and up 13% year-over-year.

Click to view the June 3, 2011 Retail Email Index larger

The Retail Email Participation Rate: Friday was the most popular day to send retail emails last week.

Click to view the June 3, 2011 Retail Email Participation Rate larger

The Retail Email Seasonality Meter: Father’s Day messaging was weaker than in the past, thanks in part to stronger than usual Memorial Day messaging. Normally about 25% of retail emails last week would have included Father’s Day messaging. But this week Father’s Day messaging should accelerate significantly.

Click to view the June 3, 2011 Retail Email Seasonality Meter larger

Selling Seasons on the Horizon:
Father’s Day (6/19): 2010 Season Finale
Graduation (May-June): 2010 Season Finale
Back to School (June-Sept.): 2010 Season Finale
Independence Day (July 4): 2010 Season Finale
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BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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