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  • August 5, 2012

Week-End Trends: Entering peak of back-to-school season

Email activity and seasonal trends during the past week:

The Retail Email Index: The top online retailers sent each of their subscribers 3.7 promotional emails on average during the week ending Aug. 3, 2012. That’s up 3% week-over-week, up 3% from where it was four weeks ago, and up 22% year-over-year.

Click to view the Aug. 3, 2012 Retail Email Index larger

The Retail Email Participation Rate: Monday was the most popular day to send retail emails last week.

Click to view the Aug. 3, 2012 Retail Email Participation Rate larger

The Retail Email Seasonality Meter:The next two weeks will be the peak of the back-to-school messaging. During this time, roughly 20% of retail emails will refer to back to school.

Click to view the Aug. 3, 2012 Retail Email Seasonality Meter larger

Selling Seasons on the Horizon:
Back-to-school (June-September): 2011 Season Finale
Labor Day (Sept. 3): 2011 Season Finale
Breast Cancer Awareness Month (October): 2011 Season Finale
Columbus Day (Oct 8): 2011 Season Finale
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