Email activity and seasonal trends during the past week:
The Retail Email Index: The top online retailers sent each of their subscribers 3.2 promotional emails on average during the week ending Aug. 26, 2011. That’s up 6% week-over-week, up 5% from where it was four weeks ago, and up 21% year-over-year.
The Retail Email Participation Rate: Friday was the most popular day to send retail emails last week. It’s possible that some retailers mailed on Friday instead of on Saturday or Sunday because of Hurricane Irene.
The Retail Email Seasonality Meter: Back-to-school messaging has begun to decline. Labor Day messaging will spike this week. Halloween messaging will continue to slowly build. And holiday season messaging should start to trickle in again after the August lull.
Selling Seasons on the Horizon:
Back to School (June-Sept.): 2010 Season Finale
Labor Day (Sept. 5): 2010 Season Finale
Halloween (Oct. 31): 2010 Season Finale
Christmas (Dec. 25): 2010 Season Finale and Retail Email Guide to the Holiday Season 2011
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