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  • August 27, 2011

Week-End Trends: Email volume spikes ahead of Hurricane Irene

Email activity and seasonal trends during the past week:

The Retail Email Index: The top online retailers sent each of their subscribers 3.2 promotional emails on average during the week ending Aug. 26, 2011. That’s up 6% week-over-week, up 5% from where it was four weeks ago, and up 21% year-over-year.

Click to view the Aug. 26, 2011 Retail Email Index larger

The Retail Email Participation Rate: Friday was the most popular day to send retail emails last week. It’s possible that some retailers mailed on Friday instead of on Saturday or Sunday because of Hurricane Irene.

Click to view the Aug. 26, 2011 Retail Email Participation Rate larger

The Retail Email Seasonality Meter: Back-to-school messaging has begun to decline. Labor Day messaging will spike this week. Halloween messaging will continue to slowly build. And holiday season messaging should start to trickle in again after the August lull.

Click to view the Aug. 26, 2011 Retail Email Seasonality Meter larger

Selling Seasons on the Horizon:

Back to School (June-Sept.): 2010 Season Finale

Labor Day (Sept. 5): 2010 Season Finale

Halloween (Oct. 31): 2010 Season Finale

Christmas (Dec. 25): 2010 Season Finale and Retail Email Guide to the Holiday Season 2011


BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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