Email activity and seasonal trends during the past week:
The Retail Email Index: The top online retailers sent each of their subscribers 3.0 promotional emails on average during the week ending July 15, 2011. That’s up 2% week-over-week, down 2% from where it was four weeks ago, and up 19% year-over-year. Over the past two weeks, email volume has been fairly stable, avoid the usual mid-summer dip.
The Retail Email Participation Rate: Tuesday and Friday were the most popular days to send retail emails last week.
The Retail Email Seasonality Meter: Last week we saw our first reference to Christmas, which came 11 days later than it did in 2010. However, it’s too early to draw any conclusions from the slow start. This coming week is traditionally a popular time to launch “Christmas in July” campaigns, so we should see several more references to the holidays.
Selling Seasons on the Horizon:
Back to School (June-Sept.): 2010 Season Finale
Labor Day (Sept. 5): 2010 Season Finale
Christmas (Dec. 25): 2010 Season Finale
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