Email activity and seasonal trends during the past week:
The Retail Email Index: The top online retailers sent each of their subscribers a year-to-date high of 4.1 promotional emails on average during the week ending Oct. 12, 2012. That’s up 4% week-over-week, up 15% from where it was four weeks ago, and up 22% year-over-year.
The Retail Email Participation Rate: Friday was the most popular day to send retail emails last week.
The Retail Email Seasonality Meter:Ignoring the spike in messaging right before Halloween, last week was really the peak of the Halloween messaging season. Christmas messaging is starting to pick up and I expect Thanksgiving messaging, which has been almost non-existent so far, to slowly pick up this week.
Selling Seasons on the Horizon: