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  • October 14, 2012

Week-End Trends: Email volume hits new high for year

Email activity and seasonal trends during the past week:

The Retail Email Index: The top online retailers sent each of their subscribers a year-to-date high of 4.1 promotional emails on average during the week ending Oct. 12, 2012. That’s up 4% week-over-week, up 15% from where it was four weeks ago, and up 22% year-over-year.

Click to view the Oct. 12, 2012 Retail Email Index larger

The Retail Email Participation Rate: Friday was the most popular day to send retail emails last week.

Click to view the Oct. 12, 2012 Retail Email Participation Rate larger

The Retail Email Seasonality Meter:Ignoring the spike in messaging right before Halloween, last week was really the peak of the Halloween messaging season. Christmas messaging is starting to pick up and I expect Thanksgiving messaging, which has been almost non-existent so far, to slowly pick up this week.

Click to view the Oct. 12, 2012 Retail Email Seasonality Meter larger

Selling Seasons on the Horizon:
Breast Cancer Awareness Month (October): 2011 Season Finale
Halloween (Oct. 31): 2011 Season Finale
Thanksgiving (Nov. 22): 2011 Season Finale
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