Email activity and seasonal trends during the past week:
The Retail Email Index: The top online retailers sent each of their subscribers 3.2 promotional emails on average during the week ending Apr. 1, 2011. That’s flat week-over-week, up 12% from where it was four weeks ago, and up 18% year-over-year.
The Retail Email Participation Rate: Friday was the most popular day to send retail emails last week.
The Retail Email Seasonality Meter: Last week we got our spike in April Fools’ Day emails, plus our first reference to Earth Day. Now that we’re three weeks out from Easter, messaging around that holiday should pick up significantly this week.
Selling Seasons on the Horizon:
Earth Day (4/22): 2010 Season Finale
Easter (4/24): 2010 Season Finale
Mother’s Day (5/8): 2010 Season Finale
Father’s Day (6/19): 2010 Season Finale
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