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  • December 3, 2007

Week-End Trends: Cyber Monday propels RetailEmail Index to new high

Email activity and promotional trends during the past week:

The RetailEmail Index rose 6% to a year-to-date high of 262 during the week ending Nov. 30, and is up 33% from where it was four weeks ago. The Index score indicates that on average the top 100 online retailers sent more than 2.6 promotional emails each last week.

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RetailEmail Participation Rates: Last week, 95% of the retailers in the RetailEmail Index send out at least one promotional email, on par with the week prior, and up from 94% during the 4-weeks-ago period.

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Christmas (Dec. 25): Just like last year, I’ve stopped counting holiday references because nearly every retail email has a holiday angle to it at this point.

Thanksgiving (Nov. 22): The retailers in the RetailEmail Index sent 9 emails referencing Thanksgiving last week, down from 50 the week before.

Black Friday (Nov. 23): There were 3 emails referencing to Black Friday last week, down from 44 the week prior.

Cyber Monday (Nov. 26): There were 17 emails that referenced Cyber Monday last week, up from 1 the week before.

Other things referenced by retailers: winter sports, holiday parties
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