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  • July 28, 2012

Week-End Trends: Christmas messaging off to a quick start

Email activity and seasonal trends during the past week:

The Retail Email Index: The top online retailers sent each of their subscribers 3.6 promotional emails on average during the week ending July 27, 2012. That’s up 2% week-over-week, down 2% from where it was four weeks ago, and up 15% year-over-year.

Click to view the July 27, 2012 Retail Email Index larger

The Retail Email Participation Rate: Thursday and Friday were the most popular days to send retail emails last week.

Click to view the July 27, 2012 Retail Email Participation Rate larger

The Retail Email Seasonality Meter:Back-to-school messaging is pretty much right on track versus previous years. Over the next two weeks we’ll see messaging at its peak for the season and then start to recede. Christmas messaging during July is always strongest during the final week of the month and that was definitely the case this year, with holiday messaging coming in at the high end of the spectrum. More than 13% of major online retailers have referred to Christmas or the holidays this month, more than at any time in the past 6 years.

Click to view the July 27, 2012 Retail Email Seasonality Meter larger

Selling Seasons on the Horizon:
Back-to-school (June-September): 2011 Season Finale
Labor Day (Sept. 3): 2011 Season Finale
Breast Cancer Awareness Month (October): 2011 Season Finale
Columbus Day (Oct 8): 2011 Season Finale
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