Email activity and seasonal trends during the past week:
The Retail Email Index: Top online retailers sent each of their subscribers an all-time high of 4.6 promotional emails on average during the week ending Dec. 10, 2010. That’s up 4% week-over-week, up 36% from where it was four weeks ago, and up 25% year-over-year. Holiday retail email volume tends to peak the week prior to the week of Christmas, so I expect email volume to set yet another new all-time high this upcoming week.
The Retail Email Participation Rate: Friday was the most popular day to send retail emails last week. In fact, as many retailers sent email last Friday as they did on Black Friday, putting it in a tie for the second most popular day of the year-to-date to send promotional retail email.
The Retail Email Seasonality Meter: It’s still all Christmas all the time. New Year’s messaging won’t really hit until the week before Christmas and won’t spike until after Christmas.
Selling Seasons on the Horizon:
Christmas (12/25): Christmas 2009 Season Finale and the 2010 Retail Email Guide to the Holiday Season
New Year’s (1/1): New Year’s 2010 Season Finale
Valentine’s Day (2/14): Valentine’s Day 2010 Season Finale
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