Email activity and seasonal trends during the past week:
The Retail Email Index: The top online retailers sent each of their subscribers 4.0 promotional emails on average during the week ending Nov. 18, 2011. That’s up 2% week-over-week, up 18% from where it was four weeks ago, and up 12% year-over-year.
The Retail Email Participation Rate: Tuesday and Friday were the most popular days to send retail emails last week.
The Retail Email Seasonality Meter: Last week we got our first reference to New Year’s. The holiday shopping season kicks into overdrive this week with Thanksgiving Day and Black Friday, which are followed closely by Cyber Monday. More than a third of all retail emails this week will mention Black Friday and the percentage of emails referencing the holidays should exceed 70%.
Selling Seasons on the Horizon:
Thanksgiving (Nov. 24): 2010 Season Finale
Black Friday (Nov. 25) and Cyber Monday (Nov. 28): Black Friday & Cyber Monday 2010
Christmas (Dec. 25): 2010 Season Finale and Retail Email Guide to the Holiday Season 2011
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