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  • June 19, 2010

Week-End Trends: Back-to-season begins its slow build

Email activity and seasonal trends during the past week:

The Retail Email Index: Top online retailers sent each of their subscribers a year-to-date high of 2.9 promotional emails on average during the week ending June 18, 2010. That’s up 5% week-over-week, up 10% from where it was four weeks ago, and up 11% year-over-year.

Click to view the June 18, 2010 Retail Email Index larger

The Retail Email Participation Rate: Friday was the most popular day to send retail emails last week.

Click to view the June 18, 2010 Retail Email Participation Rate larger

The Retail Email Seasonality Meter: Father’s Day messaging will fizzle out this weekend, making way for a brief spike in 4th of July messages before the key message of the summer—back to school—picks up steam. Last week, Wal-Mart gave us our first reference to the back-to-school season.

Click to view the June 18, 2010 Retail Email Seasonality Meter larger

Selling Seasons on the Horizon:
Graduation (May-June): Graduation 2009 Season Finale
Back to School (June-September): Back-to-School 2009 Season Finale
Father’s Day (6/20): Father’s Day 2009 Season Finale
Independence Day (7/4): 4th of July 2009 Season Finale
Labor Day (9/6): Labor Day 2009 Season Finale
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