Email activity and seasonal trends during the past week:
The Retail Email Index: The top online retailers sent each of their subscribers 3.1 promotional emails on average during the week ending Aug. 19, 2011. That’s up 4% week-over-week, down 2% from where it was four weeks ago, and up 5% year-over-year.
The Retail Email Participation Rate: Monday was the most popular day to send retail emails last week.
The Retail Email Seasonality Meter: It appears that the uncertainty caused by the barely averted debt default and the subsequent credit downgrade of the U.S. government has stretched out the back-to-school season a little. Messaging remained strong last week instead of beginning to decline as it typically does at this point. Labor Day and Halloween messaging will remain very low this week and we may see another retailer or two mention the holiday season.
Selling Seasons on the Horizon:
Back to School (June-Sept.): 2010 Season Finale
Labor Day (Sept. 5): 2010 Season Finale
Halloween (Oct. 31): 2010 Season Finale
Christmas (Dec. 25): 2010 Season Finale and Retail Email Guide to the Holiday Season 2011
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