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  • August 20, 2011

Week-End Trends: Back-to-school season extended over economic uncertainty

Email activity and seasonal trends during the past week:


The Retail Email Index: The top online retailers sent each of their subscribers 3.1 promotional emails on average during the week ending Aug. 19, 2011. That’s up 4% week-over-week, down 2% from where it was four weeks ago, and up 5% year-over-year.


Click to view the Aug. 19, 2011 Retail Email Index larger


The Retail Email Participation Rate: Monday was the most popular day to send retail emails last week.


Click to view the Aug. 19, 2011 Retail Email Participation Rate larger


The Retail Email Seasonality Meter: It appears that the uncertainty caused by the barely averted debt default and the subsequent credit downgrade of the U.S. government has stretched out the back-to-school season a little. Messaging remained strong last week instead of beginning to decline as it typically does at this point. Labor Day and Halloween messaging will remain very low this week and we may see another retailer or two mention the holiday season.


Click to view the Aug. 19, 2011 Retail Email Seasonality Meter larger


Selling Seasons on the Horizon:

Back to School (June-Sept.): 2010 Season Finale

Labor Day (Sept. 5): 2010 Season Finale

Halloween (Oct. 31): 2010 Season Finale

Christmas (Dec. 25): 2010 Season Finale and Retail Email Guide to the Holiday Season 2011

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BROWSE... Archive / Post Categories / Selling Seasons / Topics Covered / Retailers Tracked

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