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The latest in marketing strategy, technology, and innovation.

  • July 21, 2012

Week-End Trends: Back-to-school season continues to build

Email activity and seasonal trends during the past week:

The Retail Email Index: The top online retailers sent each of their subscribers 3.6 promotional emails on average during the week ending July 21, 2012. That’s up 5% week-over-week, down 3% from where it was four weeks ago, and up 12% year-over-year.

Click to view the July 21, 2012 Retail Email Index larger

The Retail Email Participation Rate: Wednesday and Friday were the most popular days to send retail emails last week.

Click to view the July 21, 2012 Retail Email Participation Rate larger

The Retail Email Seasonality Meter:The back-to-school season continues to build toward a crescendo in mid August.
                
Click to view the July 21, 2012 Retail Email Seasonality Meter larger

Selling Seasons on the Horizon:
Back-to-school (June-September): 2011 Season Finale
Labor Day (Sept. 3): 2011 Season Finale
Breast Cancer Awareness Month (October): 2011 Season Finale
Columbus Day (Oct 8): 2011 Season Finale
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