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  • July 18, 2009

Week-End Trends: Back-to-school references continue climb

Email activity and promotional trends during the past week:

The Retail Email Index fell 2% to 240 during the week ending July 17, 2009, and is down 7% from where it was four weeks ago. The Index score indicates that the top 100 online retailers sent about 2.4 promotional emails each on average last week.

Year-over-year, the Retail Email Index is up 19% (moving 4-week average versus comparable 4-week moving average last year).

Click to view the July 17, 2009 Retail Email Index larger

The Retail Email Participation Rate: Friday was once again the most popular day to send retail emails last week.

Click to view the July 17, 2009 Retail Email Participation Rate larger

The Retail Email Seasonality Meter: Back-to-school references continue their slow climb, right in-line with last year’s trajectory. They’ll peak in August at around 20%.

Click to view the July 17, 2009 Retail Email Seasonality Meter larger

Selling Seasons on the Horizon:
Back to school (Jul-Sep): Back to School 2008 Season Finale
Labor Day (9/7): Labor Day 2008 Season Finale
Columbus Day (10/12): Columbus Day 2008 Season Finale
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