Email activity and promotional trends during the past week:
The Retail Email Index fell 2% to 240 during the week ending July 17, 2009, and is down 7% from where it was four weeks ago. The Index score indicates that the top 100 online retailers sent about 2.4 promotional emails each on average last week.
Year-over-year, the Retail Email Index is up 19% (moving 4-week average versus comparable 4-week moving average last year).
The Retail Email Participation Rate: Friday was once again the most popular day to send retail emails last week.
The Retail Email Seasonality Meter: Back-to-school references continue their slow climb, right in-line with last year’s trajectory. They’ll peak in August at around 20%.
Selling Seasons on the Horizon:
Back to school (Jul-Sep): Back to School 2008 Season Finale
Labor Day (9/7): Labor Day 2008 Season Finale
Columbus Day (10/12): Columbus Day 2008 Season Finale
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