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  • August 10, 2008

Week-End Trends: Back to school rebounds

Email activity and promotional trends during the past week:

The Retail Email Index fell 3% to 196 during the week ending Aug. 8, and is down 3% from where it was four weeks ago. The Index score indicates that the top 100 online retailers sent just under 2 promotional emails each on average last week.

Click to view Retail Email Index larger

The Retail Email Participation Rate: Tuesday was the most popular day to send retail emails last week.

Click to view Retail Email Participation Rate larger

The Retail Email Seasonality Meter: After dipping slightly during the previous week, back-to-school references rebounded last week. This should be the peak of the back-to-school email season. Last week also saw the first reference to Halloween.

Click to view Retail Email Seasonality Meter larger

Other things referenced by retailers: fall, denim, Olympics, Madden ’09
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