Email activity and promotional trends during the past week:
The Retail Email Index rose 4% to 243 during the week ending Aug. 21, 2009, and is down 2% from where it was four weeks ago. The Index score indicates that the top 100 online retailers sent about 2.4 promotional emails each on average last week.
Year-over-year, the Retail Email Index is up 15% (moving 4-week average versus comparable 4-week moving average last year).
The Retail Email Participation Rate: Monday was the most popular day to send retail emails last week.
The Retail Email Seasonality Meter: This year the back-to-school email season peaked higher and a week earlier than in 2008, when the peak was the week ending Aug. 22.
Selling Seasons on the Horizon:
Labor Day (9/7): Labor Day 2008 Season Finale
Columbus Day (10/12): Columbus Day 2008 Season Finale
Halloween (10/31): Halloween 2008 Season Finale
Christmas (12/25): Christmas 2008 Season Finale
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