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  • August 23, 2009

Week-End Trends: Back-to-school peaks a week earlier this year

Email activity and promotional trends during the past week:

The Retail Email Index rose 4% to 243 during the week ending Aug. 21, 2009, and is down 2% from where it was four weeks ago. The Index score indicates that the top 100 online retailers sent about 2.4 promotional emails each on average last week.

Year-over-year, the Retail Email Index is up 15% (moving 4-week average versus comparable 4-week moving average last year).

Click to view the Aug. 21, 2009 Retail Email Index larger

The Retail Email Participation Rate: Monday was the most popular day to send retail emails last week.

Click to view the Aug. 21, 2009 Retail Email Participation Rate larger

The Retail Email Seasonality Meter: This year the back-to-school email season peaked higher and a week earlier than in 2008, when the peak was the week ending Aug. 22.

Click to view the Aug. 21, 2009 Retail Email Seasonality Meter larger

Selling Seasons on the Horizon:
Labor Day (9/7): Labor Day 2008 Season Finale
Columbus Day (10/12): Columbus Day 2008 Season Finale
Halloween (10/31): Halloween 2008 Season Finale
Christmas (12/25): Christmas 2008 Season Finale
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