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  • August 7, 2010

Week-End Trends: Back-to-school messaging to peak this week

Email activity and seasonal trends during the past week:

The Retail Email Index: Top online retailers sent each of their subscribers 2.6 promotional emails on average during the week ending Aug. 6, 2010. That’s down 5% week-over-week, down 5% from where it was four weeks ago, and up 9% year-over-year.

Click to view the Aug. 6, 2010 Retail Email Index larger

The Retail Email Participation Rate: Tuesday was the most popular day to send retail emails last week.

Click to view the Aug. 6, 2010 Retail Email Participation Rate larger

The Retail Email Seasonality Meter: Back-to-school messaging should peak this week. We should also see the first reference to Labor Day this week.

Click to view the Aug. 6, 2010 Retail Email Seasonality Meter larger

Selling Seasons on the Horizon:
Back to School (June-September): Back-to-School 2009 Season Finale
Labor Day (9/6): Labor Day 2009 Season Finale
Columbus Day (10/11): Columbus Day 2009 Season Finale
Christmas (12/25): Christmas 2009 Season Finale and the 2009 Retail Email Guide to the Holiday Season (2010 Holiday Guide coming soon)
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