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  • July 23, 2006

Week-End Trends: Back-to-school heats up

The 79 top retailers currently actively tracked by RetailEmail.Blogspot sent out 108 emails during the week ending July 21 as part of their core email marketing campaigns. Eight-five percent of the retailers that we track sent out emails last week.

Back-to-school/college: Eleven retailers—Art.com, Bed Bath and Beyond, CompUSA, eBags, HP, JCPenney, Kmart, Lands' End, Macy's, TigerDirect and Wal-Mart—sent out 13 emails about back to school/college. That’s up from just one email the week before about back to school from LandsEnd.

Fall collections: Seven retailers—Bluefly, Gap, J. Crew, Old Navy, Orvis, Nordstrom and Saks Fifth Avenue—sent out nine emails promoting fall collections.

Percentage of Retailers Sending Emails on Each Day

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