The 79 top retailers currently actively tracked by RetailEmail.Blogspot sent out 108 emails during the week ending July 21 as part of their core email marketing campaigns. Eight-five percent of the retailers that we track sent out emails last week.
Back-to-school/college: Eleven retailers—Art.com, Bed Bath and Beyond, CompUSA, eBags, HP, JCPenney, Kmart, Lands' End, Macy's, TigerDirect and Wal-Mart—sent out 13 emails about back to school/college. That’s up from just one email the week before about back to school from LandsEnd.
Fall collections: Seven retailers—Bluefly, Gap, J. Crew, Old Navy, Orvis, Nordstrom and Saks Fifth Avenue—sent out nine emails promoting fall collections.