Email activity and promotional trends during the past week:
The Retail Email Index: The average weekly promotional email volume sent by top online retailers to each of their subscribers fell 2% to 2.6 emails during the week ending Oct. 23, 2009. It’s up 4% from where it was four weeks ago and it’s up 12% year-over-year (moving 4-week average versus comparable 4-week moving average last year).
The Retail Email Participation Rate: Friday was the most popular day to send retail emails last week.
The Retail Email Seasonality Meter: With standard shipping deadlines expiring for Halloween delivery, holiday promotions will begin ramping up this week. The online holiday season is officially upon us. Good luck, everyone.
Selling Seasons on the Horizon:
Thanksgiving (11/26): Thanksgiving 2008 Season Finale
Cyber Monday (11/30): Cyber Monday Sees Record Retail Email Volume
Christmas (12/25): Retail Email Guide to the Holiday Season, Christmas 2008 Season Finale
New Year’s (1/1): New Year’s 2009 Season Finale
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