Email activity and promotional trends during the past week:
The Retail Email Index fell 6% to 241 during the week ending June 26, 2009, and is on par with where it was four weeks ago. The Index score indicates that the top 100 online retailers sent about 2.4 promotional emails each on average last week.
Year-over-year, the Retail Email Index is up 15% (moving 4-week average versus comparable 4-week moving average last year).
The Retail Email Participation Rate: In a rare occurrence, Monday was the most popular day to send retail emails last week.
The Retail Email Seasonality Meter: The 4th of July will mentioned in about one-third of retail emails this week. Also, references to back to school should pick up this week and will be the dominant seasonal reference for the remainder of the summer.
Selling Seasons on the Horizon:
Independence Day (7/4): 4th of July 2008 Season Finale
Back to school (June-Sept.): Back to School 2008 Season Finale
Labor Day (9/7): Labor Day 2008 Season Finale
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