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  • June 27, 2009

Week-End Trends: 4th of July references to explode

Email activity and promotional trends during the past week:

The Retail Email Index fell 6% to 241 during the week ending June 26, 2009, and is on par with where it was four weeks ago. The Index score indicates that the top 100 online retailers sent about 2.4 promotional emails each on average last week.

Year-over-year, the Retail Email Index is up 15% (moving 4-week average versus comparable 4-week moving average last year).

Click to view the June 26, 2009 Retail Email Index larger

The Retail Email Participation Rate: In a rare occurrence, Monday was the most popular day to send retail emails last week.

Click to view the June 26, 2009 Retail Email Participation Rate larger

The Retail Email Seasonality Meter: The 4th of July will mentioned in about one-third of retail emails this week. Also, references to back to school should pick up this week and will be the dominant seasonal reference for the remainder of the summer.

Click to view the June 26, 2009 Retail Email Seasonality Meter larger

Selling Seasons on the Horizon:
Independence Day (7/4): 4th of July 2008 Season Finale
Back to school (June-Sept.): Back to School 2008 Season Finale
Labor Day (9/7): Labor Day 2008 Season Finale
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