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[Video] Why You Can't Afford To Ignore Millennials

Millennials: a generation that remains a mystery to governments and businesses. They like Facebook and the Twilight series right?

Luckily, I ran into John Della Volpe yesterday at the 2011 Personal Democracy Forum in New York City. Della Volpe, Director of Polling at the Harvard University Institute of Politics and Managing Director of SocialSphere.

At Harvard he began deep research into the Millennial generation. He later founded SocialSphere, a strategy consulting firm that help governmental offices as well as companies understand social media and Millennials. In other words, he’s an expert.

Della Volpe stopped for a bit to talk about his research into this group of young people and two main takeaways came out of my conversation with him.


First, Millennials are not disengaged. As a collective they care deeply about their communities, about the state of the world and they’re involvement in it.

Secondly, businesses cannot afford to ignore them. Put simply, Millennials are the largest market ever.

One out of three people are Millennials. 25% of American citizens are Millennials. This demands that smart companies understand how this group, live, work and think if they want to stay successful. After all, we’re talking about digital natives.

Is your company specifically reaching out to Millennials?

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