Modern Marketing Blog

Using Push Marketing to Create a Cross-Channel Orchestrated Mobile Marketing Experience

By: Steve Olenski

Sr. Content Strategist/Sr. Writer

A few weeks ago we released the latest in our series of essentials guides - the Modern Marketing Essentials Guide to Mobile Marketing. In case you're not familiar with the series, the Modern Marketing Essentials Series gives marketing leaders and practitioners the opportunity to supplement their existing marketing strategies with helpful insights into the topics you hear marketers must know about, and more importantly those that are affecting your bottom line.

You can find links to all the other Guides below. 

However, we're here today to talk using Push Marketing to create a Cross-Channel Orchestrated Mobile Marketing Experience.

And for the record, If you have not made the move yet—the move from a focus on single-channel marketing campaigns—to focus on the entire customer journey, you need to do it now, or even sooner if that’s humanly possible.

As for Push, sometimes referred to as “the smartphone equivalent of SMS,” Push is a permission-based, mobile customer communication channel. By opting in to your Push messages, a customer gives you access to their most intimate communication channel. 

Mobile devices are fundamentally changing the way customers interact with businesses. Today, there are more than 8.7 billion connected devices. This has led to a huge marketing investment in mobile apps—they command 80% of the time people spend on mobile.

As you can see from this chart below, consumers and Push get along quite well. 

Naturally it's not as easy as setting up a Push campaign and watching the sales come pouring in. The solution lies in technology that enables marketers to extend their cross-channel marketing strategy to the world of apps—technology that collects all user behaviors and unlocks valuable information about how and when your app is being used.

Download the Modern Marketing Essentials Guide to Mobile Marketing today to learn not only how to do mobile marketing with cross-channel orchestration but also how to:

  • Use smart data and signals to inform your mobile communication strategy
  • Create a holistic view of customer interactions
  • Deliver personalized marketing experiences
  • Prove the value of your mobile marketing strategy

The Modern Marketing Essentials Series

As previously mentioned here's all the other Guides for your reading pleasure and marketing knowledge enhancement.

       

 

   

 

 

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