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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

Using Data For More Strategic Video Marketing (Webcast)

Steve Olenski
Master Principal Sales Architect

Data. Just that word alone is enough to cause some marketers to break out in hives. Add the word "big" in front of it and those same marketers would need immediate medical attention.

Data, big data, etc. is of course very much in vogue these days around the marketing water coolers. Marketers the world over are in a constant battle over what to do with all the data they now have access to.

And just in case you think this whole topic of data is overblown or exaggerated, consider the fact that humans create more data in just two days than was created in all of history up until the year 2003. Let that sink for a second.

Then there is video, which in case you've been out of town for the past 30 years has become quite popular. Just looking at some of the YouTube statistics alone will cause your head to spin. 

  • More than 6 billion hours of video are watched each month on YouTube—that's almost an hour for every person on Earth
  • 100 hours of video are uploaded to YouTube every minute
  • According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network

Video Marketing & Data
Ok so let's assume your company or brand does its fair share of video marketing. You put out a steady stream of video content on YouTube or other platforms and you're pretty happy with the results.

Well about those results... are you sure you're truly analyzing the right numbers? Are you gaining real insights from the right analytics?

Maybe. Maybe not.

But why take the chance?

Save the Date (and time): Join us for our upcoming webcast Using Data to Make Your Video Marketing More Strategic November 20, 2014 10 a.m. PST / 1 p.m. EST. 

In this webcast, presented by Oracle Marketing Cloud and Vidyard, you will see real video marketing campaigns, goals, and results along with the reasons why you should prioritize video marketing AND engagement data. And a whole lot more. Register today! We'll review case study examples detailing the specific goals, strategies, and metrics of successful video marketing campaigns.

Main image source: mdogmkt.com

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