This post will help you understand the basics of Content Marketing. It isn't rocket science. Here are some quick stats to kick us off.
Content Marketing has become a major point of focus for marketers because the customer now controls the buying process. The days of generating a consitent and predictable amount of sales by the sheer number of advertisments you push to customers is over. The effectiveness of that strategy is now being limited by DVR, web browser pop-up blockers and that little close X in the corner of your latest banner ad. Your brand is now judged on how engaging and relevant someone's last interaction was with you on Facebook, your Twitter Account or by how helpful your last email they opened was. The main goal is to have true 1 on 1 engaging interactions with potential consumers of your product or service. Companies must now be able deliver the right message, to the right person, at the right time to influence purchasing behavior.
Accomplishing this isn't rocket science. It's simple and attainable. In order to deliver relevant and timely content companies must understand these things:
Once you begin to understand these basic elements of Content Marketing you are well on your way to having a great content marketing strategy. You can find out a lot more useful information about "content marketing" through great blogs like Moz, ExactTargetBlog, ConvinceandConvert, CMI and of course ours. Learning how to engage your consumer will be important to understand as the buyer's preferences continue to evolve.