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Understanding and Optimizing the 6 Stages of the Email Subscriber Lifecycle

Chad S. White
Head of Strategic Research

You need to cater to your subscribers’ needs and wants throughout the entire subscriber lifecycle in order to nourish and grow an email relationship. That means developing tactics to address the major subscriber moments from beginning to end.

During this 44-minute on-demand webinar, I discuss:

  • The six stages of the subscriber lifecycle from when a visitor or customer signs up for your promotional emails through when you lose them as a subscriber,

  • The pages, emails, and other elements that are a part of each stage of the subscriber lifecycle, and

  • How to improve each lifecycle stage.

By the end of the webinar, you’ll understand how to improve subscriber retention as well as increase subscriber lifetime value by optimizing each stage of the subscriber lifecycle.

Watch the free on-demand webinar below:

We hope you enjoyed “Understanding and Optimizing the 6 Stages of the Email Subscriber Lifecycle.” Our other on-demand webinars include:


Need help with your list growth and lifecycle messaging? Oracle CX Marketing Consulting has more than 500 of the leading marketing minds ready to help you to achieve more with the leading marketing cloud, including List Growth & Demand Generation Services and Campaign Automation Services teams that can help you build your audience and improve your triggered emails.

Learn more or reach out to us at CXMconsulting_ww@oracle.com

For more information about email marketing, please visit Oracle CX Marketing.




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